ShoGo
The South Australian Government’s arts and cultural agency, Arts SA, commisssioned Dilfinch & Dilfinch to brand their pilot initiative ‘Theatre Alive’ – a website promoting live performing arts in South Australia.
We all agreed that the name ‘Theatre Alive’ could work harder and distilled it into an instructive Brand name: ‘ShoGo’– a name which positively associated with what we wanted the audience to do: ‘Go and see a show’.
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Brand strategy
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Brand name
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Brand identity
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Brand guidelines
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Copywriting
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Website & CMS training
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E-Marketing
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Marketing concepts
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Advertising & Media Kit
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Print communications
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Merchandise
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Launch items