Media Resource Centre

Media Resource Centre (MRC) commissioned D&D to redefine their brand as there was confusion in the marketplace. The MRC is a South Australian organisation providing a multitude of services for media. We created a parent logo based on the ‘stop, play, record’ control buttons with a ‘trademark like symbol’ reading ‘MRC’ which appears on all MRC brands. In support of the visual solution, we created a naming strategy to express the sub-Brands: JOIN US (membership), WATCH IT (Mercury Cinema), LEARN IT (courses and workshops) MAKE IT (film making support) HIRE IT (equipment hire) FOLLOW IT (industry news).

Our Client Said
Dilfinch & Dilfinch did a brilliant job on our branding and we love it. We have received many compliments about our new look, especially our website which looks great and is incredibly functional. We have worked on many projects with them and they accurately interpret our needs, they are easy to work with and very reliable with deadlines. They have never let us down.
Gail Kovasteff
Director, Media Resource Centre

An image showing the MRC logo on the left and the origin of the logo, in the form of pause, play and record buttons, on the right.
A series of logo variations for the MRC sub-brands.
Logos for the Mercury Cinema and the South Australian Screen Awards.
A series of 3 MRC business cards, in red, blue and green.
An image showing the two sides of the MRC membership card.
A series of MRC programs.
A full spread design for a MRC Workshops brochure.
A screenshot of the MRC website's home page. A screenshot of one of the MRC website's internal pages.
View Site
Shirt design for MRC, on black shirts.
Shirt design for Mercury Cinema and MRC, on orange shirts.
Cinematheque poster and brochure. Folds into a DL and hangs as a long poster, advertising curated shows for the Adelaide's film club.